Today’s Innovations in Measurement - Q1 2022
Insights: Impact In Action

Today’s Innovations in Measurement - Q1 2022

13 real world case studies across 10 product categories

TV Measurement is critically important for marketers, and often holds the key to business growth.

We understand that keeping up with the latest measurement innovations can be difficult. To help keep you informed and inspired to embrace modern measurement, we have developed the VAB Measurement Innovations Series. The focus of this NEW quarterly series is on case studies - giving you real-world examples of how brands are successfully adding new ways of measuring their video campaigns to more effectively optimize and gauge success.

You’ll see how brands used TV measurement solutions to:

  • Maximize incremental reach
  • Understand audience duplication across video platforms
  • Manage frequency
  • Gain insight on the interplay between linear TV and streaming
  • Achieve an accurate audience count across all platforms
  • Grow competitive SOV

In this first release, we share a collection of 13 case studies across 10 product categories such as automotive, QSR, CPG, pharmaceuticals and entertainment that take you step-by-step through how a brand implemented their measurement solutions. In each example, we outline each brand's challenge, the measurement solution and video platforms utilized, the target and the learnings that were used to optimize for success.

You'll also find the 8 considerations to keep in mind as you evaluate and add new solutions to your measurement plans.

Watch our Measurement Innovations Webinar Series!

Watch on demand! Join us and our industry partners for 5 informative webinars full of education, insights, and inspiration on modern measurement. Hear from TVSquared by Innovid, Comscore,, Samba TV and Upwave. Watch here.

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