Research from Tatari

There is no doubt that there is massive growth in streaming TV services and platforms.

Here, we offer research provided by our partner Tatari, a data and analytics company which buys and measures ads across linear and streaming TV. The research shares the learnings garnered from recent TV campaigns and how they were applied to sharpen streaming strategies. It also examines the combined impact and implications of linear + streaming plans.

To learn more about how linear TV can impact how marketers approach streaming strategies, download the paper.