Here, we offer research provided by our partner Tatari, a data and analytics company which buys and measures ads across linear and streaming TV. The research shares the learnings garnered from recent TV campaigns and how they were applied to sharpen streaming strategies. It also examines the combined impact and implications of linear + streaming plans.
To learn more about how linear TV can impact how marketers approach streaming strategies, download the paper.
During VAB Streaming Week, we shared the latest data, important trends and new insights around streaming. If you missed any of the releases, you can find them here.