Opportunities in VOD Addressable

Video-on-demand creates incremental advertising opportunities for marketers. 

While much of the recent focus around ‘on-demand’ content has been on streaming platforms, video-on-demand dynamic ad insertion (VOD DAI) provides marketers with opportunities to target engaged audiences at scale, serving as a valuable complement to linear TV and other video platforms.

These Five Fast Facts explore when and why people are utilizing their TV provider’s on-demand content, defines what VOD Dynamic Ad Insertion is, and how marketers can use it to best engage with audiences via addressable campaigns. Also included is an exclusive case study from Canoe, 605 and AMC Networks showcasing the success of their addressable campaign.

 This piece is part of our winter Setting the Screens Week, which is offering an updated look at some of the industry’s most important topics.  Keep an eye out for For the Love of Gaming releasing tomorrow 12/9 and take a look at yesterday’s release below:

Diversity, Equity, Inclusion & Belonging in Streaming: Learn why marketers who are looking to expand their audiences should look to authentically connect with multicultural streaming audiences.

For the Love of Gaming: View the opportunities for marketers to reach a variety of audiences across all gaming content by creating engaging ad experiences.