2026 Super Bowl Advertisers Success Stories

Beyond the hype, do Super Bowl ads really work? Here's the data. 

We quantified the impact of 2026 Super Bowl advertising across 15 brands. Whether the goal was to raise awareness or introduce a new product, brands that advertised during Super Bowl LX saw anywhere between a 67%-14x immediate lift in branded search.

The Super Bowl is for everyone. Here are the types of brands we analyzed:

• ‘First Time’ Super Bowl TV Advertisers: Ro
• ‘Consistent’ Super Bowl TV Advertisers: Budweiser
• Challenger Brands: Svedka
• B2B Companies: Base44
• ‘Young’ Life Stage Brands: Manscaped
• Brand Refresh or Repositioning: Lay’s
• ... And 9 more!

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