Brand is performance. That's what marketers say.
While the advertising industry often debates the right balance between brand and performance, we took a step back to explore what brand truly means to marketers.
How did we do it? Alongside Advertiser Perceptions, we asked 200 marketers these questions
- What does ‘brand’ mean to you in the context of your company’s products or services?
- How does ‘brand’ contribute to your company’s overall growth strategy?
- What are the factors that contribute to the success of a brand?
Learn why marketers view their brand as a strategic asset that drives performance throughout the funnel.
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