How can I engage with audiences during election season?

The votes are in! Election season is a huge opportunity for brands.

Political programming drives more than just votes—it can drive attention, engagement and action for both political and non-political advertisers. 

But how can brands leverage the heightened attention of election season to turn engaged audiences into customers? 

To find out, VAB partnered with Dynata to explore how televised political events and the advertising surrounding them influence attention, engagement and purchase intent among adults 18+, including audiences 18–34 and 35–54.