How will the 2026 World Cup Deliver for brands?

16 cities across the U.S., Canada & Mexico. 5 weeks of action.

The World Cup is the sports event of the summer and brands are here for the ride.

But what advertising opportunities will it provide?

To answer this, we’ve outlined the 8 ways that showcase the World Cup as a truly premium video event:

1. Relevancy
2. Scale
3. Attention
4. Emotional Engagement
5. Communal Connection
6. Cross-Platform Accessibility
7. Second-Screening
8. Conversion