Digital-native brands are increasing their TV spend for Cyber Monday & Black Friday
Tatari surveyed their clients, many of them leading DTC and e-commerce brands, to uncover how they’re preparing for the biggest shopping days of the year.
Participants include BYLT, MANSCAPED, Bearbottom Clothing, Lectric eBikes, Tecovas and more
Download now to learn:
- How brands’ TV ad budgets are changing versus last year
- When TV campaigns are planning to launch
- Which channels are being prioritized for media buys
- What type of innovations are being incorporated into campaigns
(e.g., interactive ads, AI, creator content) How the impact of TV spend is being measured
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