Digital-native brands are increasing their TV spend for Cyber Monday & Black Friday
Tatari surveyed their clients, many of them leading DTC and e-commerce brands, to uncover how they’re preparing for the biggest shopping days of the year.
Participants include Calm, Ariat, Vuori, Saatva, Nutrafol, Fabletics, Breeo, and more.
Download now to learn:
- How brands’ TV ad budgets are changing versus last year
- What percent of brands are including linear in their TV investments
- What role is streaming/CTV playing in their media plans
- Which sales channels are marketers prioritizing
Get Immediate Access To Our Content
You have questions. We have answers.
Get immediate access to our Insights library.