What are the seven changes coming to Nielsen Currency in Summer 2026?

In an effort to retain its 2024 – 2026 MRC accreditation, Nielsen is planning to implement seven currency changes on August 31, 2026.

These updates are expected to impact currency and transaction efforts across the multiscreen TV industry. 

The Seven Currency Changes:

1. Latency Adjusted DASH
2. HDAM
3. Integrated Weighting
4. ACR Monitored Tuning
5. Hispanic UEs
6. Co-Viewing
7. Provider B Householding

To help both buyers and sellers navigate these changes, this report breaks down each change, the datastreams affected, how and when stakeholders can analyze these changes, and the 20 terms you should know.