Multi-Currency Menu
Insights: Question of the Week

Multi-Currency Menu

What are the basic differences in methodologies for the four main TV currency providers?

Get a streamlined look at the 4 primary currency options in the '24/'25 upfronts market – Nielsen, Comscore, iSpot, and VideoAmp. 

The choice is yours. The menu is here to help you navigate which currencies are right for your brand or business. Dig in to find the broad differences between the 4 providers in each of these categories:

  • Data Source
  • Reporting Level
  • MRC Accreditation Status
  • Scale / Households
  • Audience Targeting
  • JIC Certification Status

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