In the wake of the Adalytics report highlighting YouTube’s serving of targeted ads to children, the VAB conducted several independent test campaigns to investigate these serious accusations.
Our latest report explains with full transparency our entire process (with screenshots) and the corresponding results. With a $10 investment and a credit card, Adalytics, FairPlay and multiple buyers results were quickly verified.
We encourage every YouTube marketer to follow our step-by-step guide, verifying this on their own.
This discovery not only has potential business ramifications (legal, reputational, and financial) but also morale implications. Shouldn’t we as advertisers protect those that can’t protect themselves?
VAB Investigation
Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?
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