Media and Marketing Training Resources

This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepared for what’s ahead.

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Metrics & Measurement Transparency & Brand Safety B2B Marketing DEIB Marketing Video Streaming Cinema Advertising Audience-Based Buying Glossaries & More

Metrics & Measurement

Clear answers to questions our industry is asking about measurement.

Advanced Measurement Solutions Directory

This guide provides clarity on the topline capabilities of measurement solutions in the video ecosystem today. It features the capabilities of 14 inaugural partners and several case studies showcasing their effectiveness across a range of KPIs.

What's the Deal with...?

A 5-part series on what you need to know about innovations and advancement in modern TV measurement

2023 State of TV Measurement

VAB and our curated lineup of industry experts brings you 3 insightful conversations on the current and future state of modern TV measurement.

Transparency & Brand Safety

Marketers in today's ecosystem must be aware of the pervasiveness of ad fraud and understand how to demand transparency within their campaigns.

Hidden Costs

3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers

The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships

What Is The Digital Video Supply Chain

Learn how to successfully navigate the complexity of the digital video supply chain

What is Digital Ad Fraud

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand

VAB Investigation

Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?

B2B Marketing

Be inspired by how B2B brands were able to achieve positive business outcomes by including multiscreen TV within their campaigns.

Let it Grow

Understanding the Importance of Brand-Building for Niche Marketers

Let's Get Down to Business

How Brand-Building Drives Outcomes for Innovative B2B Advertisers

DEIB Marketing

Creating authentic marketing that engages multicultural audiences is a must for a modern marketer. These cases studies will also show you that "doing good" is also good for a brand's growth and bottom line.

A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+

A Trillion Dollar Opportunity: How to Connect with Hispanic Consumers Through Streaming

A Fresh Take on a passionate, highly engaged audience

How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

Unlock insights that will allow you to drive awareness, strengthen engagement and boost positive business outcomes among Black Americans

Video Streaming

See how brands are using a variety of streaming platforms like CTV, OTT and data-driven linear TV to deliver on KPIs such as in-store traffic, website visits and incremental reach.

Staying Current on Streaming – June 2023

The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.

Setting The Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023

Cinema Advertising

See how Cinema advertising delivers on important campaign KPIs like scale, quality, attention, receptivity and more.

The Passion of the Cinema

Learn how brands can tap into people’s excitement for quality, premium video content + an exclusive ‘Barbenheimer‘ case study

How can cinema deliver desirable audiences for my brand?

Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers

15 Reasons to Include Cinema Within a Video Ad Campaign

How Cinema advertising delivers on 15 important campaign KPIs like scale, quality, attention, receptivity and more

Audience-Based Buying

Innovation in identity and advanced targeting has enabled marketers to focus on their best potential customers. See how marketers are using and proving the impact of an audience-first buying approach.

Glossaries & More

View useful definitions for frequently used terms and phrases along with additional insights.

Untangling Terminology within Generative AI & Machine Learning

Understanding what Generative AI and Machine Learning are and why they are of growing importance to marketers.

What Is the Social Video Ecosystem?

A top-down view of the social video ecosystem.

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Media & Marketing Training Resources