This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepared for what’s ahead.
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Metrics & Measurement
Clear answers to questions our industry is asking about measurement.
Ad Fraud & Brand Safety
Marketers in today's ecosystem must be aware of the pervasiveness of ad fraud and understand how to demand transparency within their campaigns.
Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?
An Interview with Adalytics: An insider's look at the latest Google ad fraud allegations
A second analysis from Adalytics alleges significant ad fraud and breach in transparency from Google/YouTube. In the wake of these latest revelations, many marketers want to know more about Adalytics, what its aim is, why this analysis is so critical for advertisers to understand, and what may be next. VAB’s Executive Vice President, Danielle DeLauro sat down with Krzysztof Franaszek, PhD of Adalytics to answer those questions and more.
Be inspired by how B2B brands were able to achieve positive business outcomes by including multiscreen TV within their campaigns.
Creating authentic marketing that engages multicultural audiences is a must for a modern marketer. These cases studies will also show you that "doing good" is also good for a brand's growth and bottom line.
A Trillion Dollar Opportunity: How to Connect with Hispanic Consumers Through Streaming
A Fresh Take on a passionate, highly engaged audience.
See how brands are using a variety of streaming platforms like CTV, OTT and data-driven linear TV to deliver on KPIs such as in-store traffic, website visits and incremental reach.
Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
See how Cinema advertising delivers on important campaign KPIs like scale, quality, attention, receptivity and more.
Innovation in identity and advanced targeting has enabled marketers to focus on their best potential customers. See how marketers are using and proving the impact of an audience-first buying approach.
Unlocking Brand Growth with Audience-Based Buying
A fresh look at how marketers are adopting innovative TV strategies.
Reaching the Right Audiences
Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.
Glossaries & More
View useful definitions for frequently used terms and phrases along with additional insights.
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