Unlocking Brand Growth
with Audience-Based TV Buying
July 18, 2023
An inside look at how marketers are using advanced targeting to drive business growth
Advanced targeting has grown significantly, with 4 in 10 marketers now saying that audience-based buying is a key part of their TV strategy. To learn more about how marketers are using and finding success with this approach, VAB, in partnership with Spectrum Reach, will share findings from a recent custom survey of over 200 marketers.
Join us as we explore how marketers are leveraging innovative TV strategies to unlock brand growth. This discussion will give you valuable insight into how your peers or prospective clients are implementing audience-based buying strategies.
In this webinar, you’ll learn answers to the following:
SVP, Director of Strategic Insights
Jason Wiese heads VAB’s Strategic Insights team producing actionable, unique intelligence about today’s complex video environment to help marketers make fully informed media decisions. Jason has been instrumental in developing and overseeing VAB’s most sought-after marketer’s guides and reports on topics spanning the video landscape. He is the key architect behind VAB’s distinctive and recognized analyses within the areas of comparable metrics, attribution and social TV, among others.
VP, Market Research and Insights
As VP of Market Research and Insights at Spectrum Reach, the advertising sales division of Charter Communications, Marci leads the Market Research & Insights team. She provides the sales teams – and the advertisers they serve - with the data, analytics and research tools that help them make strategic advertising decisions.
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