Did you know that streaming household penetration has almost reached saturation? Now, nearly nine in ten U.S. homes own at least one Connected TV.
Additionally, with more viewers migrating to ad-supported streaming services, we’ve compiled the latest trends in consumer behaviors to help inform your strategy.
- The cord status of CTV households – are they cord cutters, nevers or MVPD subscribers?
- What streamers are watching – are they watching with ads or ad-free?
- Convergent TV ad spend across Linear and CTV – see recent investment and projections through 2027
Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
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