Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement, and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear: We are in the midst of TV advertising’s data revolution. As with any major era of change, the real winners, however, will be those who pioneer through uncharted waters and embrace the data opportunities in front of them. 

In this complimentary ebook, MRI-Simmons breaks down four key strategies for marketers to lean in and take real action throughout the entire advertising process to improve business outcomes.