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Investing in Measurable Success | Executive Roundtable Webinars I Begins April 15
Investing in Measurable Success | Executive Roundtable Webinars I Begins April 15

NEW SERIES! The Winning Video Investment Strategies for Marketers in 2025 I REGISTRATIONS OPEN!
VAB Leading Conversations
VideoNuze CTV x AI Preview 2025
VideoNuze CTV x AI Preview 2025

VAB at VideoNuze CTV x AI Preview 2025! Jason Wiese, moderates 'How AI is Influencing CTV’s Effectiveness'
VAB Leading Conversations
TV advertising drives brand results: Here’s what the numbers say
TV advertising drives brand results: Here’s what the numbers say

VAB President & CEO Sean Cunningham speaks to Marketing Dive about how TV advertising drives web traffic for first-time advertisers, according to VAB custom research.
VAB Leading Conversations
Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers
Winning Hearts & Minds: How Premium Video Enables Brands to Connect and Engage With Customers

VAB's Leah Montner-Dixon dives into why emotional engagement is the new premium for marketers.
VAB Leading Conversations
Balancing Business & Democracy: A bottom line that doesn’t cross the line
Balancing Business & Democracy: A bottom line that doesn’t cross the line

Join egta for a thought-provoking webinar with renowned crisis consultant Christina Forsgård and former Henkel VP of Marketing Dr. Martin Andree on advertising, democracy, big Tech, and local media on Wed, Feb 5 at 9amET.
VAB Leading Conversations
VAB at The Beet Retreat - San Juan 2025!
VAB at The Beet Retreat - San Juan 2025!

VAB President & CEO Sean Cunningham at the Beet.TV Retreat!
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A Fast Take on Cord-Cutting with Ampersand
A Fast Take on Cord-Cutting with Ampersand

Natasha Sinagoga, Ampersand's VP of Local Sales, gives a quick rundown of the data and context around cord-cutting.
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VAB Year In Review: The Insights and Conversations that Mattered in 2024
VAB Year In Review: The Insights and Conversations that Mattered in 2024

A look back at our top highlights from last year.
Across the Industry
MRI-Simmons: A Marketer’s Guide to Data Enrichment
MRI-Simmons: A Marketer’s Guide to Data Enrichment

Download this guide from MRI-Simmons to learn why data enrichment helps enhance first-party data with deep consumer insights from third-party data providers.
Across the Industry
Addressable TV: Performance Lift Benchmarks
Addressable TV: Performance Lift Benchmarks

Ampersand's recent analysis of nearly 300 campaigns reveals that addressable TV can deliver full-funnel results, showcasing significant lifts across a variety of key performance indicators.
Across the Industry
VAB at 13th Annual CIMM Summit
VAB at 13th Annual CIMM Summit

Sean Cunningham, CEO & Benjamin Vandegrift, VP Measurement Solutions at VAB, spoke at this year's CIMM Summit.
VAB Leading Conversations
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks

VAB's Kailyn Hartmann shares five ways marketers can conquer the "new-ish" frontier of CTV and RMNs, fresh off her top panel at Advertising Week New York on this very topic.