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Register Now: Advanced Audiences for Advanced TV
Register Now: Advanced Audiences for Advanced TV

New Webinar in partnership with MRI-Simmons. As buyers demand more than impressions, audience insight is becoming the new currency across FAST, CTV, and streaming.
VAB Leading Conversations
MediaTalk | Season 4 | Ep. 18 - From Households to Humans: How First-Party Data Could Reshape the Upfronts
MediaTalk | Season 4 | Ep. 18 - From Households to Humans: How First-Party Data Could Reshape the Upfronts

In this episode, Mike Reynolds sits down with Sean Cunningham, President and CEO of the Video Advertising Bureau, to explore how the media landscape is transforming.
VAB Leading Conversations
What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter
What Counts: The VAB on Streaming, Attention, and the Numbers That Actually Matter

At POSSIBLE 2026 in Miami, Jason Wiese, EVP of Insights and Measurement, joined the Insider Interviews podcast with E.B. Moss to chat about where VAB sits within the marketplace and some findings from recent VAB insights.
VAB Leading Conversations
VAB President & CEO on The Cred Podcast: Reaching Real People in a World Full of Bots
VAB President & CEO on The Cred Podcast: Reaching Real People in a World Full of Bots

Host Mack McKelvey sits down with Sean Cunningham, President and CEO of VAB, for a candid conversation about the state of premium video, the battle for measurement transparency, and why the future of advertising depends on getting back to real humans.
VAB Leading Conversations
Join VAB at StreamTV Show 2026 in Denver
Join VAB at StreamTV Show 2026 in Denver

On Thursday June 18th both Benjamin Vandegrift, SVP of Measurement Strategy & Innovation and Reed Kiely, VP, Data Insights & Trends will take the stage for two exciting sessions. Learn more and register now.
VAB Leading Conversations
Join VAB at TVOT Montreal 2026!
Join VAB at TVOT Montreal 2026!

Benjamin Vandegrift, SVP of Measurement Strategy and Innovation, will moderate the panel discussion "Signal Explosion: Turning Data Overload into Strategic Advantage" on May 20th at 4:15 PM ET.
VAB Leading Conversations
Join VAB at The 2025 Kagan Media & Telecom Summit
Join VAB at The 2025 Kagan Media & Telecom Summit

VAB President & CEO Sean Cunningham takes the stage at 10:15 AM ET for the panel "Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth?"
VAB Leading Conversations
VAB at Possible 2026!
VAB at Possible 2026!

VAB President & CEO Sean Cunningham and Executive Vice President, Strategic Insights & Measurement, Jason Wiese on the Eden Roc stage! Learn more.
VAB Leading Conversations
VAB at the 2026 DTC National Conference
VAB at the 2026 DTC National Conference

VAB President & CEO Sean Cunningham's powerful presentation "The Patient-Driven Case for Pharma Ads: Moving Sufferers to Remedy… in Scale"
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The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale
The Power Advantage for Marketers: Maximizing Impact Without Sacrificing Scale

Now on-demand! This session confronts the biggest misconceptions surrounding Data-Driven Linear head-on. In partnership with datafuelX.
VAB Leading Conversations
VAB at CIMM East 2026
VAB at CIMM East 2026

VAB President & CEO Sean Cunningham and SVP, Measurement Strategy & Innovation, Ben Vandegrift spoke at CIMM East 2026.
VAB Leading Conversations
VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!
VAB at ARF’s AUDIENCExSCIENCE 2026 - Now On-Demand!

VAB President & CEO Sean Cunningham and SVP, Measurement Strategy & Innovation, Ben Vandegrift took the stage for insightful discussions with industry leaders