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Across the Industry
Addressable TV: Performance Lift Benchmarks
Addressable TV: Performance Lift Benchmarks

Ampersand's recent analysis of nearly 300 campaigns reveals that addressable TV can deliver full-funnel results, showcasing significant lifts across a variety of key performance indicators.
VAB Leading Conversations
Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024
Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024

Danielle will be moderating the panel 'Driving streaming ad tiers to new heights.' She'll be joined by leaders from Dentsu, WBD, Disney and AWS. Register now!
VAB Leading Conversations
Hear from VAB's Ben Vandegrift at TVOT NYC 2024 - Register now!
Hear from VAB's Ben Vandegrift at TVOT NYC 2024 - Register now!

VAB is excited to be returning to TVOT 20241 Ben Vandegrift will moderate the panel "Video Is a Full-Funnel Solution". Learn more and register now.
Across the Industry
VAB at 13th Annual CIMM Summit
VAB at 13th Annual CIMM Summit

Sean Cunningham, CEO & Benjamin Vandegrift, VP Measurement Solutions at VAB, spoke at this year's CIMM Summit.
VAB Leading Conversations
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks
MarTech 360: How Marketers Can Capitalize on CTV and Retail Media Networks

VAB's Kailyn Hartmann shares five ways marketers can conquer the "new-ish" frontier of CTV and RMNs, fresh off her top panel at Advertising Week New York on this very topic.
VAB Leading Conversations
MarTech 360: Converting Consumers into Customers
MarTech 360: Converting Consumers into Customers

In a new op-ed for MarTech 360, Jason Wiese, SVP, Director of Strategic Insights at VAB, explores how marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent.
VAB Leading Conversations
Watch Now: Unlocking the Power of Data Enrichment for Media
Watch Now: Unlocking the Power of Data Enrichment for Media

Available on demand: New VAB webinar with industry leaders from VAB, MRI-Simmons, Warner Bros. Discovery, and Transunion on how enriched data can transform your media business.
VAB Leading Conversations
With Great Power Comes Great Responsibility
With Great Power Comes Great Responsibility

"Data is power," writes Benjamin Vandegrift, VP of Measurement Solutions at VAB. "In today’s advertising ecosystem, marketers can be the hero."
VAB Leading Conversations
Marketing Brew: Consumers’ moods—and purchase intent—goes up at the movies, VAB report finds
Marketing Brew: Consumers’ moods—and purchase intent—goes up at the movies, VAB report finds

"According to the VAB, those feel-good feelings may translate to brand favorability."
VAB Leading Conversations
VAB at Digital Marketing World Forum North America
VAB at Digital Marketing World Forum North America

Join Jason Wiese, SVP, Director of Strategic Insights at VAB, at the #DMWF on September 27 in NYC. He will lead a panel all about full-funnel marketing with marketers from Unilever, Bluprintx, and Playboy.
VAB Leading Conversations
VAB at Advertising Week New York 2024!
VAB at Advertising Week New York 2024!

Watch Advertising Week NY 2024 On-Demand! View our lineup of thought-provoking sessions and an impressive lineup of visionary speakers you won't want to miss!
VAB Leading Conversations
VAB at Cynopsis Big TV Summit 2024
VAB at Cynopsis Big TV Summit 2024

VAB's Sean Cunningham and Danielle DeLauro at the Big TV Summit '24 at City Winery in NYC.