As SVP of Measurement Strategy & Innovation, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology. Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns. Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning. Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.

Dan Aversano is the Chief Executive Officer of datafuelX (DFX) and a recognized innovator in data-driven media, advanced advertising, and cross-platform video monetization. Prior to assuming the CEO role at DFX, Aversano built a 20+ year career leading revenue growth, product innovation, and large-scale transformation across some of the world’s most influential media and data companies. He is known for pioneering new advertising models, simplifying complex ad-tech ecosystems, and turning emerging technologies into scaled, revenue-generating businesses. Most recently, Aversano served as Executive Vice President at TelevisaUnivision, where he was part of the senior leadership team brought in to modernize and accelerate the company’s global advertising business. In this role, he oversaw advertising operations, global programmatic, corporate data strategy, and advanced advertising solutions. He led the rebuild of Univision’s data and technology stack, re-engineered the entire pitch-to-pay workflow, and launched new advanced advertising capabilities that generated more than $500 million in incremental revenue. He also played a key role in supporting the launch and path to profitability of ViX, the company’s global streaming platform.

Cara Lewis is Executive Vice President and U.S. Head of Agency Sales at TelevisaUnivision, the world’s leading Spanish-language media company. In this role, she leads the agency sales and strategic partnerships team, driving forward momentum and innovative solutions that enable advertisers to effectively connect with the U.S. Hispanic audience through impactful video advertising. Prior to joining TelevisaUnivision, Lewis served as Chief Investment and Activation Officer for dentsu’s media service line, where she led the transformation to break silos behind all media channels including video, radio, OOH, print, digital and programmatic, paid social, search, and retail media. She also oversaw disciplines across brand assurance, economic empowerment, productivity, sports, research and insights, and business transformation and strategy. She rose through the ranks at dentsu since 2010 and managed $22B in annual investments for all dentsu’s media clients in the US market, overseeing all U.S. investment activities including publisher direct media, biddable media, research, economic empowerment, productivity and strategic partnerships. Lewis was tasked with maximizing efficiencies for her clients by leveraging the collective buying power of dentsu and delivering innovative solutions that address the changes in the media landscape. Her media career spans 25+ years, with five years of direct-to-consumer experience between two of the biggest pharmaceutical companies (Pfizer and Glaxo SmithKline), as well as a strong background in packaged goods, retail and auto, working on the SC Johnson, Sears and General Motors business for over 16 years, in addition to a handful of travel accounts. Her past agency experience includes MediaEdge, TN, Initiative, MPG and dentsu. Lewis has been recognized with numerous accolades throughout her career. In January 2026, she will receive Givsly’s 2026 Impact Achievement Award. In 2025, she was awarded with the She Runs It Game Changer Award for No Apologies and in 2024, she was celebrated as a Young Audiences of New York honoree. Her achievements in 2023 included being named a Campaign U.S. Inspiring Women and Women in Media & Marketing honoree. In 2022, she was honored at the Partnership with Children Gala. Her 2020 recognitions included Cynopsis’ Top Women in Media: Industry Leader and She Runs It Working Mother of the Year. In 2019, she was celebrated at The Valerie Fund Thanksgiving Gala for her contributions to the cause. Earlier in her career, she was an honoree at Coaches vs. Cancer, and she also received a 5th Dot Award at her previous agency. She currently serves as a charter member of the newly formed OAAA Agency Council, The Netflix Client Council and the PayPal Advisory Board. Lewis is also on the Executive Board for The Valerie Fund and currently runs sales and promotion for Careoke for the Kids, an industry event in its 21st year. She is a 20-year breast cancer survivor and started a non-profit, Media Ladies Conquering Cancer. She enjoys the beach, crafting, playing games, reading, sewing and traveling, and most importantly being with her family. 

Jen Soch, Executive Director, Channel Solutions US at WPP Media, oversees Audio & Local Video, DR, Publishing, and AdvancedTV. Her extensive career spans over three decades in media agencies, where she has consistently driven innovation and excellence.  Previously, as Integrated Global Investment Lead at Mindshare, a WPP Media Brand, Jen spearheaded the Facebook Business, managing all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Her strategic oversight ensured cohesive campaigns and seamless integration across channels and tactics.  Jen's impressive track record includes roles as EVP, Commercial at The Guardian, where she led U.S. Commercial Operations, and a strategic position at Domo focusing on analytics and investment. Her agency experience encompasses leadership roles at Ammarti-Puris, Dentsu-Aegis, MEC, and MediaVest, where she guided planning, strategy, and investment for diverse client portfolios.  Jen spent over a decade defining the first addressable and digital marketplaces and launching inaugural advertising on video on demand, including OTT, CTV, and mobile platforms.  Jen holds an MBA from Fordham University and a degree from Lehigh University. Beyond her professional achievements, she is a proud mom who enjoys ski jumping and playing the saxophone.