Advanced Audiences for Advanced TV
Tue, Jun 16th 2026 @ 12:00 - 12:30 PM EDT
🖥️As buyers demand more than impressions, audience understanding is becoming the foundation of value across FAST, CTV, and streaming.
While Advanced TV has scaled rapidly, the industry is still working to create consistent, validated ways to define and understand audiences across increasingly fragmented viewing environments. As viewing shifts from linear to digital and FAST continues to grow, content owners, platforms, and advertisers are placing greater emphasis on audience-based selling, measurement, and monetization.
The ability to connect first-party data with broader audience intelligence is helping companies gain a clearer view of who is watching, how content is consumed, and where advertising performs most effectively. This discussion will explore how industry leaders are approaching audience clarity in a privacy-conscious ecosystem, and how data collaboration is helping shape a more transparent, interoperable future for streaming and Advanced TV.
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Session Speakers
MODERATOR
Leah Pujalte
VP, Audience & Behavioral Insights
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As VP, Audience & Behavioral Insights, Leah is a ‘media detective’ who applies her investigative skills and research expertise to uncover key trends and deliver actionable insights. She specializes in custom research, with her background in psychology driving a deep passion for understanding how both consumers and marketers think. She excels at simplifying complex data to help marketers make informed decisions in a dynamic media landscape.
PANELIST
Brian Katz
SVP, Media & Partnerships
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Brian Katz is Senior Vice President of Media & Partnerships at MRI-Simmons and has three decades of experience in creating, selling and executing cross-platform media and advertising performance-driven measurement solutions in the marketplace. At MRI-Simmons, Brian works with a team that drives partnership engagements across industry verticals such as, programmers, MVPDs digital and ad tech platforms. Brian works closely with clients to help them drive revenue growth and effectiveness of their advertising and consumer-driven businesses -- and does so with the best-in-class data and insights capabilities offered by MRI-Simmons.
PANELIST
Dom Luongo
VP, Multi-Platform Sales Research
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Dominic Luongo is VP Revenue Research: Media Solutions Analytics, where he has spent the past 12 years leading cross-platform measurement and analytics initiatives across linear, digital, and social platforms. In his role, he helps drive data-driven advertising strategies and insights that support clients and partners across the evolving media landscape. Prior to joining A+E Global Media, Dominic held positions at Fox, Paramount, Nielsen and NBC, building deep expertise in audience measurement, media research, and strategic analytics.
PANELIST
Justin Fromm
Head of Insights
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Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space currently serving as Head of Insights, North America at Samsung Ads. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry.
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