Watch Now: Unlocking the Power of Data Enrichment for Media
VAB Leading Conversations

Unlocking the Power of Data Enrichment for Media

Tuesday, November 12, 2024

Join us as we explore how media companies can harness data enrichment to stay ahead of the competition.


In today’s rapidly evolving digital landscape, media companies face a myriad of challenges that threaten their ability to stay competitive and relevant. From the overwhelming influx of data to audience fragmentation and ever-changing consumer preferences, the need for innovative solutions has never been more critical. 

During this webinar, industry trailblazers will explore how media companies can harness data enrichment to gain deeper insights into their audience, optimize content strategies, and drive revenue growth. Attendees will learn about the latest tools and techniques for enriching data, including integrating third-party data sources and ensuring data privacy and compliance. Join us to discover how enriched data can transform your media business and help you stay ahead of the competition. 


What you’ll learn from these industry leaders:  

  • The latest tools and techniques for enriching data, like integrating third-party data sources
  • Actionable tips on gaining deeper audience insights and optimizing content strategies
  • Strategies to ensure data privacy and compliance as privacy legislation accelerates
  • Insights on how to drive revenue growth with data enrichment

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Session Speakers

MODERATOR

Ben Vandegrift

VP, Measurement Solutions and Innovations




PANELIST

Josh Pisano

Global Head of Product, Media


PANELIST

David Porter

Head of Ad Sales Research, Data & Insights


PANELIST

Brent Gaskamp

VP, Audiences



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