Unlocking the Power of Data Enrichment for Media
Tuesday, November 12, 2024
Join us as we explore how media companies can harness data enrichment to stay ahead of the competition.
In today’s rapidly evolving digital landscape, media companies face a myriad of challenges that threaten their ability to stay competitive and relevant. From the overwhelming influx of data to audience fragmentation and ever-changing consumer preferences, the need for innovative solutions has never been more critical.
During this webinar, industry trailblazers will explore how media companies can harness data enrichment to gain deeper insights into their audience, optimize content strategies, and drive revenue growth. Attendees will learn about the latest tools and techniques for enriching data, including integrating third-party data sources and ensuring data privacy and compliance. Join us to discover how enriched data can transform your media business and help you stay ahead of the competition.
What you’ll learn from these industry leaders:
- The latest tools and techniques for enriching data, like integrating third-party data sources
- Actionable tips on gaining deeper audience insights and optimizing content strategies
- Strategies to ensure data privacy and compliance as privacy legislation accelerates
- Insights on how to drive revenue growth with data enrichment
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Session Speakers
MODERATOR
Ben Vandegrift
VP, Measurement Solutions and Innovations
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As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.
PANELIST
Josh Pisano
Global Head of Product, Media
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As Global Head of Product, Media for NielsenIQ, Josh is responsible for product strategy and execution for new media innovations in the areas of planning, activation, and measurement. He oversees product development for NielsenIQ’s Global Media business, which operates in close partnership with MRI-Simmons.
In his role, Josh works closely with product leadership across MRI-Simmons, and across NielsenIQ, to ensure the continuous evolution of MRI-Simmons' product portfolio, and to launch media products globally. With a heavy background in technology, and over two decades of experience in media and marketing, Pisano conceptualizes and builds solutions that expand MRI-Simmons' consumer truth set beyond traditional use cases and into key growth areas like advanced advertising, digital / programmatic activation, data enrichment and campaign performance. This includes making MRI-Simmons data seamlessly available in all environments, while maintaining the high-quality, representative, and privacy-compliant data assets the brand is known for.
In 2024, Pisano launched Consumer Canvas, MRI-Simmons' data enrichment solution, and led the integration of MRI-Simmons’ high-quality consumer insights with NielsenIQ’s performance data to drive better targeting and measurement for customers.
PANELIST
David Porter
Head of Ad Sales Research, Data & Insights
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David Porter serves as Head of Ad Sales Research, Data and Insights at Warner Bros. Discovery. In this role, Porter partners with the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms. He oversees the Ad Sales Research and Data functions leading overall strategy and execution for alternative currencies, advanced analytics, cross-platform measurement and insights, streaming and digital engagement, and data clean rooms. Additionally, Porter and his team are responsible for the development of advanced tools and technology, enabling advertisers to maximize their first party data, optimize campaigns, and measure impact across the WBD converged video platform.
Porter most recently served as CEO of Canoe Ventures, where he led addressable TV advertising across linear, VOD and streaming video platforms for partners. Prior to Canoe, Porter was Vice President, Ad Innovation and Programmatic Solutions at Turner, during which he led product management and sales solution teams to drive revenue. Additionally, Porter led teams at AOL, as Global Video Monetization Lead, and Microsoft as Global Sales Strategy Lead for Video. Porter has also held Advanced Advertising leadership roles at Cox Communications and AT&T. Porter splits his time between WBD’s New York City and Atlanta offices.
PANELIST
Brent Gaskamp
VP, Audiences
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Brent Gaskamp is the Vice President of Audiences at TransUnion. Prior, he was Vice President Platform Partnerships at Oracle Advertising and Marketing Cloud, where he drove growth and innovation in digital advertising. Previously, he established the NRG Home EV partnership strategy at NRG Energy and led strategic relationships and business growth at Direct Energy. Brent has also held significant roles at Inform, Inc., Videology, Inc., Collider Media, Yahoo Inc., and Dell Technologies, where he influenced product strategies, secured major partnerships, and drove company growth.
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