2023 VAB Top 10 Round-Up

To help busy marketers stay up to date and prepare for the year ahead with the latest data, insights and analysis, we’ve gathered our quarterly Top 10’s - the most-read charts from 2023!

We’ve gathered the most talked about and most downloaded slides to inform your marketing strategies for 2024. Within the 4 pieces you'll find stats and analysis on how:

• The cost of digital ad fraud impacts marketers today (ad fraud is projected to double by 2028 to $172 billion!)
• Brands across all investment levels see significant lifts in business KPIs after their TV launch
• TV is a catalyst for business growth by igniting revenue for brands during the launch year of their first TV campaign (1H of 2023 saw the highest NEW TV advertiser investment of $475M!)
• The explosive growth in video streaming delivers scale and means more choices for marketers when developing their video ad campaigns
• And more!

Want more detail or analysis on anything you see? Simply click on the cover image for the Insights piece it is sourced from.