Sean Cunningham leads VAB, marketers' foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth. The continual evolution of VAB reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers.

Stephen is a thought leader in ad measurement, providing high-quality and creative solutions to customers who need to understand the impact of their campaign investments. As President, Media Effectiveness, Stephen leads the deployment of DISQO Brand solutions, delivering innovative media measurement and ad effectiveness measurement through our Brand and Outcomes Lift products, working with a growing array of client categories to improve advertising performance. With over 20 years of experience, Stephen was previously SVP at MetrixLab, Chief Revenue Officer & Advisor at DoGood Media, and EVP of Media Practice & Business Operations at Millward Brown Digital. Stephen is also a founding member of InsightExpress. On weekends, you can catch Stephen skiing, kayaking, and mountain biking in South Lake Tahoe.

Jessica Hogue is an award-winning and results-driven leader with over 20 years of experience in media, journalism, data, research, analytics and technology. Hogue is chief data officer for the Consumer Media division, responsible for developing a first party data strategy and supporting innovative solutions that leverage the scale of Hearst’s media assets. Prior to joining Hearst, Hogue was GM, Data, Analytics and Industries at Innovid, an adtech platform where she developed the company’s data and analytics strategy, product and GTM. She led the vertical practice for CPG, Automotive and Financial Services and spent over a decade at Nielsen in senior commercial and product roles, working with the largest U.S. media companies, platforms and agency holding companies.

Currently, Garbaccio is the Chief Business and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company, responsible for marketing, corporate strategy, and business development. He has more than two decades of experience in marketing technology, digital media, and advertising, driving strategy and business results for some of today’s leading brands in advertising. He has previously worked at Verisk, Nielsen and eXelate.

Danielle DeLauro serves as VAB’s executive vice president and works directly with the CEO to determine VAB’s strategic vision and set the internal agenda and direction for all departments within the organization.    Danielle led the 30-year-old VAB through a comprehensive transformation, internally and externally. She set the tone for VAB’s evolution into a marketer-first, insights organization that inspires companies to reimagine their media strategies for the modern digital and videocentric world. A strategist at heart, Danielle spent her career at major advertising agencies working directly with marketers, developing integrated media plans for a range of high-profile brands. Through this experience, she recognized a void in the industry and established VAB’s Strategic Insights division, a team dedicated to helping marketers make fully informed media decisions by providing actionable, unique intelligence about today’s video environments. Danielle was named one of Cynopsis’ Top Women in Media for 2020, honored as an industry leader and one of the Most Powerful Women in Broadband and Media by Cablefax and has previously been recognized among Advertising Age’s 40 Under 40.

Leslie Wood is a world-class media and advertising research leader who has followed her passions from reach and frequency to recency; from single source to incrementality, into separating the effects of advertising into creative and media. Her passions have led from understanding brands through long-term effects of advertising, loyalty, churn and how to build brands. She spearheaded the introduction of fusion to the US and led the early work on simulation and optimization of media. Leslie is the Chief Research Officer at iSpot TV with the role of developing products, solutions and methodologies that underpin iSpot’s industry-leading cross-platform measurement suite as well as bring an unrivaled and innovative approach to TV and streaming currency measurement. Most recently, she was Chief Research Officer at NCSolutions where she led the development of best-in-class incrementality solutions and targeting. She has a PhD in machine learning and single source data. Among the accolades celebrating her work, Leslie is the author of multiple JAR articles, recipient of the AMA’s 2023 Charles Coolidge Parlin Award, the ARF’s 2019 Erwin Ephron Demystification Award, the 2016 inductee to the Market Research Council Hall of Fame, the ARF’s 2015 Great Minds Award, the 2016 JAR Best Paper winner, and is a member of the JAR Senior Advisory Board.

Andrea Zapata is the Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, where she spearheads data services, measurement, and insights products. Zapata previously served as EVP of Ad Sales Research, Measurement, and Insights at Warner Bros. Discovery, where she oversaw research across Warner Bros. Discovery’s linear and digital brands, marketplace intelligence, and outcome-focused research for advertisers. Before that, she was the Head of Research, Data, and Insights at WarnerMedia. Her career also includes significant roles such as Vice President of West Coast Sales at Vevo, where she enhanced the value of premium music videos, and leadership positions at Effectv and Hulu. At Hulu, she was instrumental in building the research practice from scratch and refining the company's go-to-market sales narrative. Andrea is a sought-after speaker and panelist at major advertising industry events, including the Cannes Lions festival, SXSW, IAB MIXX, and TV of Tomorrow Show. She attended Ohio State University.  Recognized for her exceptional contributions to the industry, Andrea was named a 2022 Top Women in Media Data Demystifier by Ad Exchanger and listed as one of CableFax's 2023 Most Powerful Women in Cable.

Laura Grover is SVP, Head of Client Solutions at EDO, the TV outcomes company. She has nearly two decades of media and measurement experience, working alongside leading publishers, brands and agencies on consumers’ cross-device behaviors to inform marketing and product strategies. Prior to EDO, Laura led the US Business Intelligence and Marketing Sciences teams at media agency Initiative. Laura has also previously served as VP Client Services at Nielsen, leading partnerships with CPG companies and driving penetration of cutting-edge solutions, such as buyer behavior-based marketing and multi-touch attribution. Laura holds a BS from Cornell University and an MBA from Columbia University.