VAB Leading Conversations
Cynopsis CTV Connect 2025
Panel
Just The Facts on Currency
TV currency is clear as mud. Agencies and marketers are overwhelmed by the number of options available to them, from Nielsen to VideoAmp to Comscore and iSpot. And with billions of ad dollars on the line, small nuances in methodology back out to millions in revenue lost or gained. In a panel with no agencies, no programmers and no measurement companies muddying the debate, three industry experts share the facts on today’s complex currency challenges.
MODERATOR
Sarah Sluis
Executive Editor
PANELIST
Sean Cunningham
President and CEO
PANELIST
Howard Shimmel
Head of Strategy
PANELIST
Josh Chasin
Principal
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