VAB at 13th Annual CIMM Summit
Across the Industry

2024 13th Annual CIMM Summit

KEYNOTE

Accountability & Activating Audiences: Converting Consumers to Customers is Measurable - Thoughts from the VAB

A look at the VAB's plans and priorities for improving measurement across the video and TV ecosystem in 2025 and beyond.

MODERATOR

Sean Cunningham

President and CEO



PANELIST

Benjamin Vandergrift

VP, Measurement Innovation



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