Jason Wiese serves as executive vice president, Strategic Insights & Measurement at VAB and leads the insights team in producing actionable, unique intelligence about today’s complex video environment to help marketers make fully informed media decisions.   He is a phenomenal and highly respected industry speaker, known for delivering insightful, forward-thinking perspectives that challenge convention and inspire action. With a deep understanding of the evolving media and marketing landscape, he brings clarity, data-driven insight, and passion to every stage he takes. Jason frequently speaks at industry events throughout the country on a wide range of topics such as the current video landscape, the evolution of media behaviors, future trends and innovations   Jason has been instrumental in developing and overseeing VAB’s most sought-after marketer’s guides and reports on topics spanning the video landscape. He is the key architect behind VAB’s distinctive and recognized analyses within the areas of comparable metrics, attribution and premium video, among others. Inherently curious and analytical, his multifaceted career has spanned both the advertising agency and TV network sides of the business, working directly with marketers to develop innovative, integrated communication plans and ad sales strategies for numerous high-profile brands. 

Annie Hagerty is Manager, Research & Insights for Comcast Advertising, a global leader in media, technology, and advertising that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. In this role, Annie uncovers insights that help advertisers and publishers navigate the evolving video landscape. Since joining Comcast Advertising in 2020, Annie has focused on thought leadership, storytelling, and data-driven insights that shape advertiser strategy across the organization. Her work centers on campaign analysis, leveraging first-party data to uncover best practices and drive performance for advertisers. Annie also partners with third-party research firms to deepen understanding of consumer and viewer behavior, helping stakeholders make confident, informed decisions in a rapidly changing media environment. Outside of her day-to-day work, Annie is passionate about elevating the role of research in advertising and contributing to the broader industry conversation. Annie earned both her bachelor’s degree in business administration (marketing) and her master’s degree in business analytics from the University of Montana. She currently resides in Denver.

Martha Pavoni is Vice President of Product at Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across premium video directly from top publishers with no platform fees, unlocking new opportunities as a complementary strategy to social advertising. In this role, Martha leads measurement and ad marketplace products for Universal Ads, building solutions that make advertising on premium video as seamless and effective as buying on social platforms today. With over a decade of experience across ad tech and social platforms, Martha has helped shape nearly every layer of the advertising stack – from measurement, identity, and attribution to ad formats and self-serve ads managers used by millions of advertisers at LinkedIn, Snapchat, and Twitter. At LinkedIn, she led the Ads Platform and SMB growth strategy, overseeing products like Campaign Manager and the Ads API to drive advertiser growth and retention at scale. Prior to that, she spent over 7 years at Snapchat, joining pre-IPO and working across Ad Formats, Ads Manager, and Ad Measurement to launch innovative, first-to-market ad products. She also played a key role in advancing Snapchat’s privacy-first measurement through major industry shifts, including Apple ATT and GDPR. Martha earned a Bachelor of Arts from Middlebury College in Vermont. She now lives in Southern California with her family. Fun fact: Prior to getting into ad tech, Martha was a professional ballet dancer.