Multiscreen TV enables brands of all sizes and ages to boost consumer curiosity and consideration.

In the first half of 2025, 187 ambitious brands across 41 categories—including names like ChatGPT, Kiehl’s, Rivian and Mochi Health—invested in national TV campaigns for the first time ever, collectively spending $313 million to reach new audiences and drive growth.

What’s inside the report:

• Analysis of consumer sentiment and spending
• A detailed look at who these 187 brands are
• Campaign budget levels (64% of brands invested $500k or less)
• The full list of brands and their ad spend

Why Download?

If your brand is looking to boost consideration and intent, this report is here to help inspire your strategy.

The takeaway: Multiscreen TV enables brands of all sizes and ages to boost consumer curiosity and consideration.