A VAB INSPIRE WEBINAR:

Meeting Industry Challenges - Guidance and Solutions for Marketers in Adopting an Audience-First TV Buying Approach  

We asked over 200 marketers to tell us about their TV buying strategies and evolution to more modern, data-driven TV buying approach. Get an insider’s look at how your peers and clients are approaching their campaigns.

In this webinar you will learn:

• What marketers are saying about the challenges of planning and implementing audience-based, data-driven TV buying approaches.
• The solutions that can best help marketers to overcome these challenges and adopt a business-driving TV buying approach. Learn how you can best position your agency or marketing team to successfully embrace change.
• The guidance for sellers and measurement companies to partner with marketers, helping them to overcome those barriers and increase their investment. Learn the tools, training, or proposal elements that can add value to your platform and pitch.

WATCH NOW

Jason Wiese

SVP & Director of Insights, VAB

Marci Cohen

VP Market Research & Insights, Spectrum Reach