On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now
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Measure, Optimize, Repeat:
Lessons Learned from a First-to-Market Approach

Tuesday, November 28, 2023 | 12:00pm - 12:30pm ET

Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights. In 2021, Spectrum Reach was the first to market with a deterministic, cross-platform approach to measurement, providing advertisers with independent, real-time outcomes insights for converged TV campaigns spanning linear, streaming, and addressable. More than two years later (and hundreds of advertisers onboarded) find out what Spectrum Reach has learned from blazing that trail. 

Session Speakers


Marianne Vita

SVP, Director, Integrated Strategy & Marketing


Michael Guth

Chief Marketing Officer


Krista Panoff

SVP, Global Enterprise Development


Driven by Spectrum Reach’s proprietary first-party data and powered by Innovid and Blockgraph – attribution data collection has been ongoing across our Enterprise footprint. The collective insights and research surrounding this innovative full funnel solution revealed five key recommendations for brands and marketers looking to get the most from their multiscreen campaigns.

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