Measure, Optimize, Repeat:
Lessons Learned from a First-to-Market Approach
Tuesday, November 28, 2023 | 12:00pm - 12:30pm ET
Our industry has seen long-standing barriers between buyers and sellers crumble due to changing demands for transparency, accountability, and data-backed insights. In 2021, Spectrum Reach was the first to market with a deterministic, cross-platform approach to measurement, providing advertisers with independent, real-time outcomes insights for converged TV campaigns spanning linear, streaming, and addressable. More than two years later (and hundreds of advertisers onboarded) find out what Spectrum Reach has learned from blazing that trail.
SVP, Director, Integrated Strategy & Marketing
In her role, Marianne is the connective tissue between VAB’s Insights, Measurement, Marketing and New Business teams. She ensures that VAB’s priorities, initiatives, and thought leadership are seamlessly integrated throughout the organization and communicated out effectively. Prior to joining VAB, Marianne spent nearly 20 years working within advertising agencies to develop integrated communication strategies across a range of high-profile clients. The experience of working directly with marketers and brand leaders informs her point of view and how she works with the team to concept marketing programs to support VAB and the community it serves.
Chief Marketing Officer
Michael Guth is the Senior Vice President of Marketing, of Spectrum Reach, the advertising and sales division of Charter Communications. In this role, Michael oversees all marketing activities for Spectrum Reach at the enterprise and field levels, including brand marketing and communications, product marketing, production/creative services and field research. He and his team are responsible for developing and implementing comprehensive integrated marketing, branding and product strategies for Spectrum Reach’s television, digital and emerging ventures including advanced advertising products and data services. Michael holds both an MBA in Business Administration and Bachelor of Arts from Harvard.
SVP, Global Enterprise Development
As SVP of Global Enterprise Development, Krista focuses on building Innovid’s business with the world’s largest publishers, MVPDs, networks, and broadcasters through industry-leading advanced creative solutions and InnovidXP, an independent measurement platform for linear, CTV, and digital video. Prior to Innovid, Krista spent 20 years at TransUnion, most recently leading the Enterprise business for Media & Entertainment.
FEATURED IN THIS WEBINAR
Driven by Spectrum Reach’s proprietary first-party data and powered by Innovid and Blockgraph – attribution data collection has been ongoing across our Enterprise footprint. The collective insights and research surrounding this innovative full funnel solution revealed five key recommendations for brands and marketers looking to get the most from their multiscreen campaigns.
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