Demystifying clean rooms for tv
Navigating the Intersection of Data-Driven Marketing and Consumer Privacy
With constant innovation reshaping TV landscape, and the continued fragmentation of the media marketplace, data “clean rooms” and other privacy-enhancing “clean tech” have emerged as pivotal solutions for marketers seeking to navigate the critical balance between data-driven marketing and stringent consumer privacy regulations.
In this webinar featuring Sean Cunningham, President & CEO at VAB, and Jason Manningham, CEO at Blockgraph, we’ll demystify, define, then explore how data clean rooms and clean tech can transform the way marketers harness data assets for strategic application across the multiplatform TV and premium video ecosystem.
President & CEO
Sean Cunningham leads VAB, marketers' foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth. The continual evolution of VAB reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers.
Jason Manningham is CEO and Founder of Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible. The company is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount. Jason is committed to Blockgraph’s mission of creating a better, safer, and more sustainable TV advertising ecosystem, where trusted partners collaborate using Blockgraph’s privacy-focused platform to create and implement identity-based targeting and measurement solutions for multiscreen TV advertising. Under Jason’s leadership, Blockgraph has expanded from an industry initiative incubated within Comcast Advertising to its launch as an independent, industry-owned technology company that is driving the TV marketplace forward. The company is focused on connecting and protecting data to facilitate audience-based targeting, measurement, and attribution. Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. Before joining the media industry, Jason was a member of Accenture’s management consulting practice. Jason holds a BBA from the Ross School of Business at the University of Michigan.
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