Conversations, Insights and Inspiration on Convergent TV
Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity.
To help understand the trends shaping the growth of convergent TV, as well as the opportunities with it, we have created VAB Convergent TV Week. We brought you complimentary insights content, webinars and other resources to help you plan, buy, and measure successfully in a converged TV world.
Watch all the sessions below!
monday, may 23 | 2:00-2:30pm ET
DEFINING CONVERGENT TV AND THE OPPORTUNITIES FOR MARKETERS
WEBINAR: Opportunities for Marketers in Convergent TV
- What is Convergent TV and why is it happening?
- How might customized, targeted ads help me create stronger campaign engagement?
- How can streaming deliver incremental audiences in convergent TV?
- How can a convergent TV advertising strategy drive business results for brands?
TUESDAY, may 24 | 2:00-2:30pm ET
CHALLENGES AND BEST PRACTICES WHEN IMPLEMENTING CONVERGENT TV
WEBINAR: The Balancing Act: Reach and Frequency in a Convergent TV World
- What are the current challenges of reaching audiences in a fragmented landscape?
- How may reach and frequency be imbalanced, and how can marketers mitigate over-investing in reaching the same group of viewers?
- How are addressable ads a viable cross-screen solution for marketers?
Click here to download the presentation presented during the webinar.
wednesDAY, may 25 | 2:00-2:30pm ET
how to best measure converged tv campaigns
WEBINAR: Mastering the Mix: Advertising in the Age of Converged TV
- How are ad delivery, creative personalization and measurement connected, and why is it important?
- How can marketers achieve consistent metrics across all TV-enabled platforms regardless of how ads are delivered?
- How is the cross-platform TV ecosystem need for more consistent metrics and greater transparency resulting in a shift towards multiple currencies?
- How are marketers thinking of budgeting synchronized linear and streaming plans in a Converged TV world?
thursDAY, may 26
Check your inbox, as we’ll share a custom list of additional resources to help you navigate planning and buying in a convergent TV world. These resources will be housed in our VAB Insights library which simply requires a VAB site login. No login? No problem! VAB members, agencies, and brand marketers can immediately unlock instant access to our Insights library of content. Create your account here.
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