A VAB INSPIRE WEBINAR:
8 Best Practices For Driving Business Success With Your Streaming Video Campaigns
This webinar will prepare you with the latest on streaming video behaviors and how they vary among cord loyalists, cord shavers, cord cutters and cord nevers. These insights will inform how you can use streaming video to best drive incremental reach and deeper engagement with these audiences. Through real-world case studies, we’ll also share the best practices marketers employ when developing streaming campaigns. Learn how marketers are using streaming video to achieve business KPIs like a wareness, in-store traffic, site visits and sales.
SVP & Director of Insights, VAB
Jason Wiese heads VAB’s Strategic Insights team producing actionable, unique intelligence about today’s complex video environment to help marketers make fully informed media decisions. Jason has been instrumental in developing and overseeing VAB’s most sought-after marketer’s guides and reports on topics spanning the video landscape. He is the key architect behind VAB’s distinctive and recognized analyses within the areas of comparable metrics, attribution and social TV, among others.
Associate Insights Director, VAB
As VAB Associate Insights Director, Leah Montner-Dixon is a certified “media detective” who utilizes her skillset to create marketer’s guides, reports, infographics and videos to address the most pressing industry topics and questions. Her previous experience working on the agency side gives her an informed perspective of marketers' needs.
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