By tapping into CTV, marketers can seize an opportunity for incremental reach, consumer engagement and greater advertising performance overall.
Throughout recent years, marketers have been increasing their media investments towards streaming as more consumers purchase and use CTV to watch their favorite shows and movies.
In this piece, you’ll learn how marketers are integrating audience-based buying strategies within CTV campaigns to drive greater brand awareness and positive business outcomes.
This piece is part of the summer Setting the Screens week, which is offering an updated look at some of the industry’s most important topics, keep an eye out for additional insights releases throughout the week!
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