Insights to help you plan, buy, and measure campaigns in a Converged TV world.
What is Convergent TV? Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Why does this matter? For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. It also impacts, of course, how campaigns are sold and measured.
To kick off VAB Convergent TV Week we shared 4 original VAB Insights pieces, each answering a common question marketers have when developing Convergent TV campaigns:
- What is Convergent TV and why is it happening?
- How might customized, targeted ads help create stronger campaign engagement?
- How can streaming deliver incremental audiences in Convergent TV?
- How can a Convergent TV advertising strategy drive business results for brands?
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Answers to 4 Common Questions About Convergent TV
Part of VAB Convergent TV Week
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