Insights to help you plan, buy, and measure campaigns in a Converged TV world.
What is Convergent TV? Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Why does this matter? For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. It also impacts, of course, how campaigns are sold and measured.
To kick off VAB Convergent TV Week we shared 4 original VAB Insights pieces, each answering a common question marketers have when developing Convergent TV campaigns:
- What is Convergent TV and why is it happening?
- How might customized, targeted ads help create stronger campaign engagement?
- How can streaming deliver incremental audiences in Convergent TV?
- How can a Convergent TV advertising strategy drive business results for brands?
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Hear directly from those who are involved in ensuring the success of Convergent TV campaigns. Get guidance, best practices, and other advice for marketers as you plan, buy and measure video campaigns. Learn more and watch here.
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