VAB INSPIRE Spring 2020 Series 

The current environment has marketers questioning everything – their strategies, budgets and messaging. We are answering your questions about the trends impacting brand marketing and media strategies right now through VAB INSPIRE, our virtual learning series. These 30-minute sessions will help you to make informed decisions that protect and grow your brand during this time.

View the discussions below.

Session 1: Video Viewing in the Time of COVID-19 in partnership with Xandr

VAB's Marianne Vita & Xandr's Charlotte Lipman shared insights on new viewing habits and how  you can best adapt your strategy to the "new normal." 

Session 2: Right Message, Right Time in partnership with Ampersand

VAB's Marianne Vita & Ampersand's Marion Hargett and Justin Rosen discussed best TV-buying practices for an audience-first model. We also welcomed leaders from MAGNAGLOBAL and Modi Media into the discussion to share what they're hearing from brands right now.

Session 3: Should I Continue to Advertise During This Time of Economic Uncertainty? 

VAB's Danielle DeLauro & Jason Wiese provided a historical perspective as well as a refresher on the marketing principles that protect brand health and financial stability. 

Session 4: Should I Continue Advertising on TV During This Crisis? In partnership with Cadent

VAB's Jason Wiese talked with Cadent's Jes Santoro to showcase concrete, real-world analysis and case studies demonstrating how spend impacts brand outcomes, in both long and short term.

Session 5: Explore the Nuances of Consumer and Media Behavior During the Time of COVID-19 in partnership with NY Interconnect

VAB's Marianne Vita & Kathy Grey spoke with NY Interconnect's Charlie Holmes and shared findings that identify marketing implications and actionable takeaways for your plans.

Session 6: The Impact of Second-Screen Behavior and Capitalizing on the Growth of Social Media

VAB's Jason Wiese & Reed Kiely explored viewer engagement, specifically how it relates to second-screen behavior.