Watch Now! VAB Measurement Innovations Series Q4

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Education, Insights and Inspiration on Modern Measurement

We understand that keeping up with the latest measurement innovations can be difficult. To continue keeping you informed and inspired to embrace modern measurement, we are announcing our third quarterly Measurement Innovations Series! If you haven't already, catch-up on Measurement Innovations Q1, Measurement Innovations Q2 and Measurement Innovations Q3.

In Q4 of our series, we are giving you best practices for marketers when employing new measurement solutions. Hear directly from Stirista on their case study as they present a "behind the scenes look" at how marketers are igniting brand growth through measurement.

We will continue to inspire you with the latest thinking, data and facts to help you stay ahead of what's next.

WEBINAR: Strength in CTV Targeting

How can a brand efficiently scale its growth beyond linear TV and traditional direct response digital channels? In this session you will learn how Stirista was able to leverage their clients website identity tools and use their audience profiles to help retain existing customers and acquire new ones via their data-driven solutions. The proof is in the results, which show the power of CTV to deliver key audiences, drive website visits, and online sales for this health and fitness brand. All while maintaining efficiency, resulting in a significant increase in ROAS.

INSIGHTS RELEASE: Today's Innovations in Measurement Q4

The 4th release in our quarterly collection of case studies. These real-world examples show how brands are successfully adding new ways of measuring their video campaigns to more effectively gauge success.

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