5 Days of Education, Insights and Inspiration to Help Drive Business Success

September 20-24, 2021

During VAB Attribution and Outcomes Week, we shared findings from our latest release and inspiration from our partners to keep you informed! We are here to prepare you with the latest thinking, data and insights to help you drive brand outcomes and business success. 

We also released our NEWEST Marketer’s Guide on how TV drives outcomes for DTC (direct-to-consumer) brands! Through the real-world examples of 30 of the fastest growing brands, you will learn the TV advertising strategies that are helping to drive business success. Download below.

WEBINAR - Defining a New Currency for Cross-Platform TV Measurement and Attribution

Today’s converged TV delivers on outcomes and results, enabling advertisers to reach their total audience and maximize the power of all screens. Accurately capturing viewership data and combining that with ad consumption and audiences across platforms has resulted in an industry-wide movement to go beyond ratings and bring forward better measurement. Identity-enabled cross-platform measurement and attribution is critical to the continued growth and trust of the TV ecosystem—and we all play a role in defining a currency that is future-forward and meets the evolving needs of converged TV.

WEBINAR - Unpacking the Efficacy of OTT for Outcome-Based Local TV Advertising

Streaming TV ads offer an effective, efficient way for advertisers to reach and convert new and existing audiences. However, when we think about OTT ad campaigns, they are often perceived at a national level. Learn how iSpot and Gamut are trailblazing a path for the often undervalued and under-appreciated area of local OTT advertising within the premium video ecosystem, which is ripe for utilization by a broad spectrum of advertisers. You'll get an under-the-hood look at how they are measuring CTV campaigns in a cutting-edge innovative way as they share compelling stats and research around the efficacy of local OTT in driving foot traffic.

WEBINAR - Quantifying Impact: A Case Study in Measuring Success of TV and Digital Advertising Through Cross Platform Attribution

As viewership becomes increasingly fragmented in the age of cord cutting, understanding where media is consumed and by whom is critically important for marketers and programmers alike. Watch as 605 explores their approach to solving this challenge by applying their unique methodology for cross platform attribution.

WEBINAR - How Speaking the Language of Data Will Drive Success for Addressable TV

Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables marketers to demonstrate the ROI of their marketing tactics and improve performance from campaign to campaign. However, fragmentation, operational complexity, and a lack of data standards has long hindered the growth of this impactful medium. In this webinar, we explain the tremendous opportunity addressable TV presents for buyers, and the steps the industry needs to take in order for us to realize its full potential.

WEBINAR - The Secrets Behind the Success of the Fastest Growing DTC Brands

Learn key findings from our recently released Marketer’s Guide, The Secret of My Success - Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands (download here!). Our analysis will prove why it’s no longer possible to make assumptions on who your audience is based upon their age and how you can learn from their advertising strategies to grow your brand. We’ll share the secret to the success behind some of the fastest growing DTC brands through real-world examples.

The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands

Direct-to-Consumer brands are disrupting categories and their innovative marketing approach is making them among the fastest growing brands around. Through analysis and case studies of 30 of the fastest-growing brands across over 20 categories we share how the marketing strategy of these brands is driving their business. You'll learn:

• How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth
  
• How hot brands such as hims, Babbel, MVMT, Wayfair and Away are using their TV campaigns to swell their customer base, drive website traffic and increase revenue.
  
• Clear proof to show your clients and marketing leads the impact of multiscreen TV on consumer action, ranging from driving unique visitors to total visits and sales.

To access our related reports, marketers can simply sign-up here for instant complimentary access.