VAB Attribution & Outcomes Week
VAB Signature

5 Days of Education, Insights and Inspiration to Help Drive Business Success

September 20-24, 2021


During VAB Attribution and Outcomes Week, we shared findings from our latest release and inspiration from our partners to keep you informed! We are here to prepare you with the latest thinking, data and insights to help you drive brand outcomes and business success. 

Check out our NEWEST Marketer’s Guide on how TV drives outcomes for DTC (direct-to-consumer) brands! Through the real-world examples of 30 of the fastest growing brands, you will learn the TV advertising strategies that are helping to drive business success.

Monday, 9/20:

WEBINAR - Defining a New Currency for Cross-Platform TV Measurement and Attribution


Today’s converged TV delivers on outcomes and results, enabling advertisers to reach their total audience and maximize the power of all screens. Accurately capturing viewership data and combining that with ad consumption and audiences across platforms has resulted in an industry-wide movement to go beyond ratings and bring forward better measurement. Identity-enabled cross-platform measurement and attribution is critical to the continued growth and trust of the TV ecosystem—and we all play a role in defining a currency that is future-forward and meets the evolving needs of converged TV.

SPEAKER

Jo Kinsellla

President
at TVSquared

SPEAKER

Danielle DeLauro

EVP
at VAB





Tuesday, 9/21:

WEBINAR - Unpacking the Efficacy of OTT for Outcome-Based Local TV Advertising


Streaming TV ads offer an effective, efficient way for advertisers to reach and convert new and existing audiences. However, when we think about OTT ad campaigns, they are often perceived at a national level. Learn how iSpot and Gamut are trailblazing a path for the often undervalued and under-appreciated area of local OTT advertising within the premium video ecosystem, which is ripe for utilization by a broad spectrum of advertisers. You'll get an under-the-hood look at how they are measuring CTV campaigns in a cutting-edge innovative way as they share compelling stats and research around the efficacy of local OTT in driving foot traffic.

SPEAKER

Stu Schwartzapfel

SVP, Media Partnerships
at iSpot

SPEAKER

Traci Will

VP of Analytics
at Gamut Media

SPEAKER

Leah Montner-Dixon

Associate Insights Director
at VAB




Wednesday, 9/22:

WEBINAR - Quantifying Impact: A Case Study in Measuring Success of TV and Digital Advertising Through Cross Platform Attribution


As viewership becomes increasingly fragmented in the age of cord cutting, understanding where media is consumed and by whom is critically important for marketers and programmers alike. Join us as 605 explores their approach to solving this challenge by applying their unique methodology for cross platform attribution.

SPEAKER

Lindsey Woodland, PHD

VP of Analytics
at 605

SPEAKER

Brian Katz

SVP, Head of Sales
at 605

SPEAKER

Marianne Vita

SVP, Director of Integrated Strategy & Marketing
at VAB





Thursday, 9/23:

VAB Insights Release - The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands

Conventional thought is that it’s the young, millennial consumers who are driving the growth of successful DTC brands. However, for many of the fastest growing brands, it’s older consumers who are fueling their success. VAB has been analyzing DTC brands for almost a decade and has shared with marketers the secrets of their success. In this release, through real brand examples, we’ll show how DTC brands are achieving business success by adopting innovative TV buying strategies.

WEBINAR - How Speaking the Language of Data Will Drive Success for Addressable TV


Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables marketers to demonstrate the ROI of their marketing tactics and improve performance from campaign to campaign. However, fragmentation, operational complexity, and a lack of data standards has long hindered the growth of this impactful medium. In this webinar, Jamie Power, Chief Data Officer and COO of ATV, Cadent, will explain the tremendous opportunity addressable TV presents for buyers, and the steps the industry needs to take in order for us to realize its full potential.

SPEAKER

Jamie Power

Chief Data Officer & COO, ATV
at Cadent

SPEAKER

Marianne Vita

SVP, Director of Integrated Strategy & Marketing
at VAB




Friday, 9/24:

WEBINAR - The Secrets Behind the Success of the Fastest Growing DTC Brands


We’ll share findings from our new Marketer’s Guide released this week! Our analysis will prove why it’s no longer possible to make assumptions on who your audience is based upon their age and how you can learn from their advertising strategies to grow your brand. We’ll share the secret to the success behind some of the fastest growing DTC brands through real-world examples.

SPEAKER

Jason Wiese

SVP, Director of Strategic Insights
at VAB

SPEAKER

Reed Kiely

Associate Insights Director
at VAB





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