Why a 'One Audience' Strategy is Now
an Advanced Advertising Imperative
TV Advertising is Undergoing a Major Shake-Up
What you’ll learn from these industry trailblazers:
- How an “one audience” strategy can help break down silos, simplify workflows and triage any areas where strategy may be breaking down.
- How the buy-side, sell-side and critical third-party data sources can better collaborate to drive business forward for brands.
SVP, Director, Integrated Strategy & Marketing
In her role, Marianne is the connective tissue between VAB’s Insights, Measurement, Marketing and New Business teams. She ensures that VAB’s priorities, initiatives, and thought leadership are seamlessly integrated throughout the organization and communicated out effectively. Prior to joining VAB, Marianne spent nearly 20 years working within advertising agencies to develop integrated communication strategies across a range of high-profile clients. The experience of working directly with marketers and brand leaders informs her point of view and how she works with the team to concept marketing programs to support VAB and the community it serves.
SVP, Product Strategy & Innovation
As Senior Vice President of Product Strategy and Business Development, Josh Pisano plays a pivotal role in the continuous evolution of MRI-Simmons' product portfolio. With a heavy background in technology, and over two decades of experience in media and marketing, Pisano conceptualizes and builds solutions that expand MRI-Simmons' consumer truth set beyond traditional use cases and into key growth areas like advanced advertising and digital / programmatic activation. In 2019, Pisano launched ACT, MRI-Simmons' digital activation solution. Since then, he has prioritized making MRI-Simmons data seamlessly available in all environments, while maintaining the high-quality, representative, and privacy-compliant data assets the brand is known for.
VP, Data Advancement & Vendor Enablement
Dave Krenn is Vice President of Data Advancement and Vendor Enablement at Paramount. In this role, Krenn is tasked with making audience-based advertising more accurate and efficient for Paramount’s clients by building out the strategy and integration of Paramount’s data clean room, identity frameworks and strategic data partnerships. Prior to his current role, Krenn led the data solutions team, handling all audience activation and campaign measurement for audience-driven buying across linear, digital, and set top box addressable. Krenn holds an MBA from NYU Stern School of Business and a degree from Binghamton University School of Management.
Senior Director, Business Development
Jason Attanasio is Senior Director, Business Development at Cadent. In this role, he manages relationships with third party audience and measurement providers that power Cadent’s Data Marketplace within Aperture Platform, and serves as a subject matter expert for all things targeting and measurement. Jason has worked extensively throughout his career developing and implementing data, identity resolution, and analytics strategies for omni-channel and converged TV advertising. Prior to joining Cadent, Jason spent time at AT&T, NBCUniversal, and Ampersand.
VP Product Management, Advanced Advertising
Kent Tseng is Vice President of Product Management of Advanced Advertising at TelevisaUnivision, the world’s leading Spanish-language media and content company, where he oversees the advanced advertising products across the company’s data, linear and digital portfolio. Under his leadership, he has helped built out the company’s cleanroom initiatives, multicurrency offerings and innovated advanced ad units in the company’s streaming platform, ViX. His background in data engineering and advanced advertising spans nearly two decades. Prior to joining TelevisaUnivision, Kent served as Head of Data and Product at MadHive, preceded by more than 15 years at Altice (formerly Cablevision). Serving in various leadership roles, while at Altice, Kent spearheaded efforts across the network’s cable engineering, enterprise data management and ad sales divisions, while ultimately helping found and establish the company’s advanced advertising solution, a4 Media.
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