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Advertising in Economic Uncertainty

Discover a comprehensive collection of insights that empower brand marketers with effective advertising strategies during times of economic uncertainty or recession.

Navigating Marketing Strategies Prioritizing Key Principles

Navigating Marketing Strategies

‘How should I think about my advertising in the wake of economic uncertainty caused by tariffs?'

Real-world lessons from 2021–2023, when marketers navigated the highest inflation in 40 years and still found growth.
Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through an Economic Downturn

This guide shares how to successfully navigate your brand through an economic downturn based on 100 years of irrefutable data, marketing principles and real-world case studies.
Under Pressure: 6 Marketing Strategies To Successfully Navigate Your Brand Through Inflation

Based on real brand examples and proven principles, this guide shares the 6 marketing strategies to help successfully navigate your brand through inflation.

Welcome to TV: Meet the New Advertisers Investing in Outcomes Amidst Economic Uncertainty - FY 2022

Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 billion in national TV in 2022.
It’s the Most Opportune Time of the Year: Why Consumers’ Holiday Spirit Triumphs Over Economic Uncertainty

View consumers' spending plans, top product categories and the most lucrative consumer groups to target for maximum impact during the last period of economic volatility.
Weathering The Storm: TV’s Resilience Amid A Pandemic & Economic Uncertainty

This report shares the scale at which brands turned to national television during the beginning of the COVID-19 pandemic and, most importantly for advertisers, why that helped them successfully navigate the time of crisis.

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