In moments of market disruption, history favors the bold. This report shows how continuing to advertise—especially on multiscreen TV—can unlock growth, even amid rising costs, inflation, and economic unknowns.
“Marketers must resist cutting budgets… Brands that increased investment during the last recession saw 63% stronger ROI and 60% ROI grew year-over-year.”
— Bob Liodice, CEO of the Association of National Advertisers (ANA)Marketing is often the first thing that companies consider cutting during hard times. This report explains why continuing to advertise is the strongest move.
What's included?
- There were several years of economic uncertainty earlier this decade: But despite economic volatility, consumer spending increased by $1 trillion from 2021-2023
- This didn’t stop brands from advertising on TV: 931 bold, new advertisers across 115 categories spent $4 billion on Multiscreen TV platforms between 2021 and 2023
- Those brands saw outsized results: Double-digit increases in website traffic were achieved on average, with longer campaigns driving even stronger results
- How to reach the right audiences: Audience-based TV buying allows brands to precisely target their best customer prospects to make the most of their budgets
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