What's the Deal with Outcomes?
Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.
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Shortening the Path to Purchase
Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance
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A League of Their Own
Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands
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6 Key Ingredients to Success in Streaming
Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.
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What is a Video Impression?
Get the essentials on how to understand this most basic, but critically important, media metric. This includes common definitions, tips for understanding how to evaluate them and the 5 benefits of buying and measuring based on impressions.
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Left to Your Own Devices - June 2024
The latest on how Americans are using their devices, where they’re watching video and which screens are making an ad impact.
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25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
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Data Privacy 101: The Complete Guide for Marketers
Everything you need to know about data privacy and security in 2024
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Advanced Measurement Solutions Directory
This directory includes details about 15 measurement partners, what's unique about each and how they can help. This directory was developed alongside these partners and includes all you need to know about their top line capabilities along with several case studies.
DownloadView more of our work across topics such as cross-platform measurement, attribution, convergent TV, audience-based buying, multicultural marketing and more
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