VAB AWNY 2023
ADVERTISING WEEK NY 2024

Insights.Inspiration.Impact.

VAB is proud to be returning to Advertising Week NY 2024!

We've hosted top panels at Advertising Week New York two years in a row. Register now for the industry's most influential panels designed to transform the way you think about your marketing strategies.

Interested in learning more about what we’re talking about this week?
Download and read this related insights content.
What's the Deal with Outcomes?

What's the Deal with Outcomes?

Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.

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Shortening the Path to Purchase

Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance

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A League of Their Own

A League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands

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6 Key Ingredients to Success in Streaming

6 Key Ingredients to Success in Streaming

Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.

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What is a Video Impression?

What is a Video Impression?

Get the essentials on how to understand this most basic, but critically important, media metric. This includes common definitions, tips for understanding how to evaluate them and the 5 benefits of buying and measuring based on impressions.

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Left to Your Own Devices - June 2024

Left to Your Own Devices - June 2024

The latest on how Americans are using their devices, where they’re watching video and which screens are making an ad impact.

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25 Ways TV Grows Brands

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

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It’s the Most Opportune Time of the Year

Data Privacy 101: A Marketer’s Guide to Privacy-Forward Ad Campaigns

Actionable next steps to empower your marketing in new 3-part series on data privacy and security

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Advanced Measurement Solutions Directory

Advanced Measurement Solutions Directory

This directory includes details about 15 measurement partners, what's unique about each and how they can help. This directory was developed alongside these partners and includes all you need to know about their top line capabilities along with several case studies.

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View more of our work across topics such as cross-platform measurement, attribution, convergent TV, audience-based buying, multicultural marketing and more

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