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Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

How To Really Be A Force for Good

How To Really Be A Force for Good

Where are dollars from digital ad fraud being funneled to? Hint: It’s not your local Boys and Girls Club. The latest op-ed by Jason Wiese, SVP, Director of Strategic Insights at VAB, takes a hard look at the industry's #1 issue.

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The Latest

Across the Industry

What’s new in the industry today: A roundup of current important industry events and discussions.

AdExchanger: YouTube Is Invading The Living Room

AdExchanger: YouTube Is Invading The Living Room

As a counterpoint to YouTube’s "braggadocio" at the upfronts this year, VAB recently released research which found that Gen Z viewers are more influenced by TV and streaming content rather than content on TikTok, Instagram or YouTube.

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The Latest

VAB Signature

Our marquee line-up: Discover our unique VAB-led initiatives and programs.

Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!

Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!

Save Your Spot! Mastering the Art: Optimizing Marketing Impact with Premium Video. 5/22 @12pmET

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The Latest

VAB in the News

  • 3 reasons addressable TV advertising has solidified its upfront presence
    AdAge
  • How To Really Be A Force for Good: The Global Consequences of Ad Fraud, Transparency & Accountability
    MarTech 360
  • Why TV’s Annual Upfront Sales Might Seem Like Groundhog Day
    The Wall Street Journal
  • 66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions
    The Current
  • Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
    MediaPost
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Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

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New VAB Member

NGLmitú is the leading media and entertainment company for reaching US Latinos. Our ComScore top-rated digital network reaches over 30 million viewers, ranking in the top 20 of all media companies delivering US Hispanics in digital. Our consumer-facing brands wearemitu, Somos mitú, FIERCE, crema, and Hispanic Kitchen reach 35 million consumers across social and owned and operated channels. We are experts in delivering an audience of Latinos 18-49 across social, mobile and video, including our FAST channel mituTV. We serve the majority segment of Latinos who are English-first and digital-first with culturally relevant content that appeals to the largest cultural audience of today and tomorrow.
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