Premium video content provides the habitual escape and relaxation that people are looking for.
Whether people are on vacation or at home during the summer, one thing remains constant—they actively seek out premium video content, in the form of both multiscreen TV brands and theatrical movie releases.
The following are some highlights from our report on premium video viewing during the summer:
- 93% of P18+ watch ad-supported TV during the summer.
- Ad-supported TV accounted for 67% of the top 10 trending Twitter topics during primetime last summer.
Cinema’s P18-34 composition (53%) is greater than Netflix, Snapchat, Facebook and YouTube.
The Number of Days That the Average Household is Tuned Into TV is Similar for Both Summer and Non-Summer Months
The Large Majority of Ad-Supported TV Viewing During the Summer is Done “Live” and is On Par With the Rest of the Year
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