Made to Measure: Exploring New Cross-Platform Measurement Solutions
Cynopsis's That BIG TV Conference
Audience measurement capabilities continue to advance as consumers increasingly migrate across multiple platforms. Between March and August 2020, US adults spent cumulatively 12.2 trillion minutes with digital, 11.1 million minutes with linear TV and 2.8 million minutes with streaming, according to Nielsen, which means marketers can no longer to take a siloed approach to their video plans. But in a fast-evolving landscape, which solutions are most effective right now… and what’s next?
Sean Cunningham, Moderator President & CEO VAB
Stacie Danzis, VP, Digital Ad Sales A + E Networks
Deirdre Thomas, SVP, Client Solutions Nielsen
Steve Silvestri, Vice President, Advanced Advertising Discovery
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