Audience measurement capabilities continue to advance as consumers increasingly migrate across multiple platforms. Between March and August 2020, US adults spent cumulatively 12.2 trillion minutes with digital, 11.1 million minutes with linear TV and 2.8 million minutes with streaming, according to Nielsen, which means marketers can no longer to take a siloed approach to their video plans. But in a fast-evolving landscape, which solutions are most effective right now… and what’s next?

Speakers: 

Sean Cunningham, Moderator President & CEO VAB 

Stacie Danzis, VP, Digital Ad Sales A + E Networks

Deirdre Thomas, SVP, Client Solutions Nielsen 

Steve Silvestri, Vice President, Advanced Advertising Discovery