Connected TV Advertising summit
CTV Innovation - What to Watch, moderated by Danielle DeLauro
VAB's Danielle DeLauro was at VideoNuze's 3rd Annual Connected TV Advertising Summit on June 14 & 15. Connected TVs (CTVs) and streaming are the most important drivers of change in TV and video industries. In the U.S. alone, most TV households now have at least one CTV, with many having two or more CTVs.
With viewership surging and ad-supported streaming services proliferating, eMarketer is forecasting that CTV advertising in the U.S. will increase to over $34 billion by 2025. VideoNuze’s Connected TV Advertising Summit virtual will bring together senior executives from brands, agencies, content providers, technology companies and other stakeholders for 2 afternoons of high-impact learning. The CTV Ad Summit will be the most focused, in-depth conference on CTV advertising.
Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?
- Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Ad Sales
- Michael Tuminello – VP, Strategy, Mediaocean
- Daniel Pudjunis - VP, Strategy & Programmatic Partnerships, AMC Networks
- Danielle DeLauro – EVP, VAB (moderator)
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