Finding Your Niche

Sports. Film. Family Entertainment. News. Music. Home. Food. Science. Docudramas.

Cable’s niche networks offer a diverse mix of programming across these genres and more, allowing marketers to target a variety of specialized and passionate enthusiast groups. These niche networks complement a marketer’s TV plan by driving value against targeted consumers.

• Reach: Collectively, niche networks reach more than two-thirds of the total population each month, which allows these networks to provide an incremental reach potential against targeted enthusiast groups.
• Commitment and Engagement: Viewers devote a significant amount of time to watching niche cable programming and their ability to capture viewers' attention and captivate their innate curiosity leads to 88% of niche networks being viewed live.
• Opportunity for Advertisers: Niche cable networks appeal to advertisers across a wide variety of company sizes, industries and business models. Niche networks are also relied upon by direct-to-consumer (DTC) brands, which are performance-driven, data-focused and obsessed with buying media that delivers business outcomes.