Advertising can be complex.
To help simplify and to get you prepared for the year ahead, we’re sharing 5 quick-reference glossaries that will explain and demystify some of the most relevant and important topics for the modern marketer: Generative AI & Machine Learning, Audience-Based Buying, Modern TV Ecosystem, Web3, Video Measurement, Streaming and Data, Identity & Privacy.
Within these glossaries, you’ll find pages of useful definitions for frequently used terms and phrases along with additional insights.
We invite you to download each and print them out for easy referencing!
- What is Audience-Based Buying?
- What is TV?
- Untangling Terminology Within Generative AI & Machine Learning
- Untangling Terminology Within Web3, Metaverse, Blockchain & NFT
- Untangling Terminology Within Video Measurement
- Untangling Terminology Within Streaming
- Untangling Terminology Within Data, Identity & Privacy
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