The VAB Top 10 of Q1 2023
To help busy marketers stay up to date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts in the first VAB Top 10 of 2023.
Among the stats and analysis, you’ll see how:
- TV is a catalyst for business growth by igniting revenue for brands during the launch year of their first TV campaign
- Streaming delivers scale as streamers across all ages are now watching at least one ad-based streaming service and FAST services now being watched by over half of adult streamers
- Census-level data plays an integral part in viewership data collection across demographics, platforms and geographies
- TV creates a ‘halo effect’ on website visits as brands see more visitors after their TV campaign launches, even in months when they are not actively on TV
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
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