Any Given Minute

Measurement across video platforms has been an area of much discussion for the industry.

Currently, two different measurement standards exist, with each focused on a distinct set of metrics.

For example, the TV platform is measured through Nielsen based on metrics such as reach percentage, average ratings, average frequencies, impressions and average minutes. Digital platforms are measured through comScore and Nielsen, based on metrics such as unique visitors and viewers, total page views, visits, video views and total minutes.

There is a need to reconcile digital metrics with TV measurement in order to speak one common language and analyze meaningful numbers.

 By using an average audience metric, buyers and sellers can better evaluate each platform to gauge total impact. This report illustrates how this common metric better quantifies audiences for more accurate comparisons.