Quantifying TV Audiences
Insights: A Fresh Take

Quantifying TV Audiences

A look at metrics and measurement

In this A Fresh Take, we partnered with iSpot.tv to demonstrate how metrics, particularly ad ratings, can be applied to measure and quantify audiences.

The analysis focuses on the heart of the COVID pandemic as our ‘moment in time.’ During this period, TV networks quickly and nimbly pivoted their approach to programming to combat the challenges posed by COVID. These production-related solutions excited viewers and ignited their interests as they discovered innovative shows, experimental programming and new genres.

Learn more about how you can quantify TV audiences and the creative solutions employed by programmers to engage their viewers.

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