In our latest analysis, we continue to analyze these ever-changing viewer dynamics to provide NEW insights and clarity around the ‘new normal’. People have more time. People are trying new media. People are thirsty for new content. Here, we not only share what & when are they watching, how many are watching and how are they engaged but also share new analysis and insights.
To keep you up to date on the latest, in this report you’ll learn:
1) How Video and TV viewership behaviors are shifting as we settle into new routines
2) What the programming and scheduling opportunities are to best reach your consumers
3) How viewers are expanding their video consumption across platforms and new places for brands to engage them
4) Where have sports viewers gone – and where can brands still reach them
5) 420 brands have quickly pivoted their messaging to our COVID-19 reality - how are consumers reacting?
For the latest in viewership trends and actionable insights to keep you ahead of what’s to come, download this report below.
As always, we are here for you. Check out our members-only resource guide addressing advertisers most frequently asked questions on how to handle the crisis, our Dedicated Insights Resource Center for education and guidance, as well as our Scoop.it page curated with the latest news impacting the industry.
Recently released: VAB Custom Study, As Time Goes By: How Media is Helping America Cope where we dig deeply into current media trends and analyze COVID-19’s impact on media behavior.
To hear more about this topic and other trends impacting the industry, check out our VAB INSPIRE: Virtual Learning Series here.