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NFL 2025 Season Viewership Trends

Our annual NFL viewership report is here with exclusive VAB insights analyzing reach, key demos and more across all 59 primetime games on Amazon Prime Video, NBC, and ESPN/ABC.

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What’s the Spread?
NEW UPDATE!

VAB’s Advanced Measurement Solutions Directory

A streamlined guide to 19 measurement solutions in the advertising ecosystem today

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VIDEO MEASUREMENT
TREND ANALYSIS

Left to Your Own (Connected) Devices – 2026 Update

Examining how consumers are embracing smart technology in their everyday lives through the usage and ownership of 14 of the most popular connected devices.

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CONNECTED DEVICES

VAB Insights Hubs

Your destination for data, trends and analysis
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What’s the Spread? NFL 2025 Season Viewership Trends
What’s the Spread? NFL 2025 Season Viewership Trends

12 Fast Facts on Audience Growth across Amazon Prime, NBC, ESPN/ABC and more.

Infographic: 6 Fast Facts on FAST
Infographic: 6 Fast Facts on FAST

Infographic rounding up the top stats on FAST - from increased influence and audience reach to ad re...

VAB’s Advanced Measurement Solutions Directory - New Update!
VAB’s Advanced Measurement Solutions Directory - New Update!

A streamlined guide to 19 measurement solutions in the advertising ecosystem today

Left to Your Own (Connected) Devices – 2026 Update
Left to Your Own (Connected) Devices – 2026 Update

Examining How Consumers Are Embracing Smart Technology In Their Everyday Lives

Our Top 10 Charts of Q4 2025
Our Top 10 Charts of Q4 2025

VAB’s 10 most popular charts of Q4: FAST channel usage, cinema fandom, measurement unpredictability,...

VAB Recommends HH or P2+ as New Audience Guarantee Standards
VAB Recommends HH or P2+ as New Audience Guarantee Standards

A more stable, future-ready foundation for modern video buying.

4Q 2025 Currency Chasm: Instability & Unpredictability Decimate the Demos
4Q 2025 Currency Chasm: Instability & Unpredictability Decimate the Demos

New analysis reveals widespread data volatility and undercounting across core trading demos - impact...

4Q 2025 Currency Chasm: Full Appendix
4Q 2025 Currency Chasm: Full Appendix

33 Network Analysis

Anonymized Look on How Currency Vendors See Key Audiences
Anonymized Look on How Currency Vendors See Key Audiences

Audience Size & Age Composition Analysis

Fandom in Focus
Fandom in Focus

How cinema creates cultural moments and communities that captivate the most passionate fandoms

Buying Programmatic: The Decision Tree Overview
Buying Programmatic: The Decision Tree Overview

Infographic simplifying marketers’ programmatic strategy by answering their need-to-know questions, ...

10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands
10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands

See how brands saw big results across a variety of strategies and campaign lengths

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