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25 Streaming Trends You Need to Know in 2025

Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content quality

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TRENDING NOW
Top Digital Content Genres
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Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB

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NEW GLOSSARY
Top Digital Content Genres
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What is NextGen TV?

Answers to 3 common questions on the latest technology in Broadcast TV

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NEXTGEN TV (ATSC 3.0)

VAB Insights Hubs

Your destination for data, trends and analysis
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25 Streaming Trends You Need to Know
25 Streaming Trends You Need to Know

Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content qu...

TV Upfront Historical CPMs
TV Upfront Historical CPMs

For VAB members-only: historical broadcast and cable primetime CPMs

TV Spend Report by Industry: Full Year 2024
TV Spend Report by Industry: Full Year 2024

VAB Member Exclusive — Your guide to national TV spending strategies

What are the Key Features of ‘The Gauge’ and ‘The Score’?
What are the Key Features of ‘The Gauge’ and ‘The Score’?

One-sheet guide and overview of these two cross platform measurement solutions from Nielsen and Coms...

Analysis: Google's 2024 Advertising Revenues by Segment
Analysis: Google's 2024 Advertising Revenues by Segment

View analysis of Google's 2024 fiscal year 10-K filing. Get a breakdown of revenue generated across ...

2025 Super Bowl Advertisers Success Stories
2025 Super Bowl Advertisers Success Stories

Analysis: How much search traffic did Super Bowl ads drive?

Multiscreen TV Advertising Terminology
Multiscreen TV Advertising Terminology

Lexicon of aligned terms for TV advertising in all its forms, developed by MVPDs and VAB

What is NextGen TV? (ATSC 3.0)
What is NextGen TV? (ATSC 3.0)

Answers to three common questions on the latest technology in Broadcast TV

NFL 2024 Season Viewership Trends
NFL 2024 Season Viewership Trends

10 fast facts highlighting how fans watch the NFL across streaming and TV

The Power of Premium Video
The Power of Premium Video

What is premium video? Discover its 5 defining pillars that drive powerful brand outcomes

The latest adoption and usage trends for 16 connected & smart devices
The latest adoption and usage trends for 16 connected & smart devices

Data on connected TVs, smartphones, computers, tablets, gaming consoles, smart glasses and more.

Our Top 10 Charts of Q4 2024
Our Top 10 Charts of Q4 2024

VAB’s 10 most popular charts this quarter: new TV spend, Gen Z online, engagement trends and more

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